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Doug Urse

Vice President, 
Urse Automotive Group 
Morgantown, 37

Doug Urse always knew he wanted to be in the car business, the way his father was and his father before him.

It's why he went to Florida to learn the business and come home to become the third generation of Urses in the Urse Automotive Group.

The group has the Chrysler-Dodge-Jeep-Ram dealerships in Morgantown, White Hall, near Fairmont, the Honda dealership in Bridgeport and the Fiat dealership in Morgantown.

Urse oversees sales, financing, marketing, advertising and day-to-day business operations, while his brother, Matt, takes care of service, parts and fixed operations. Both are seen in the dealerships' commercials throughout North-Central West Virginia.

Urse graduated from high school in 1994 and attended Northwood University in Florida, where he earned a four-year degree in automotive business and marketing. He graduated in 1998 and spent a year working for a large auto group in south Florida before returning home to rejoin the family business.

"Rejoin" because as the third generation, he had grown up in it and always wanted to be part of it.

The family's auto business began when Urse's grandfather was a Ford subdealer in Grant Town. As a subdealer, Urse's grandfather sold cars supplied by a Ford dealer in another city. Urse's family bought the Chrysler-Plymouth dealership in Fairmont around 1977, added Dodge and moved it to White Hall in 1980.

"Once he moved it out in White Hall, anytime I didn't have school, I was here," Urse said. "When I was really young, I would sit in the cars in the showroom.

"I always aspired to be in the car business. I never wanted to do anything else."

So even in high school, he aimed his studies and interests toward what would help him join and manage the family business someday.

A fourth generation? Maybe, Urse said. He has a 3-year-old son and a 1-year-old daughter, while Matt has two daughters, ages 8 and 18. The 18-year-old is in college, so her future at the dealerships is undecided, Urse said.