Facebook global head of technology to speak at WVU conference - WBOY.com: Clarksburg, Morgantown: News, Sports, Weather

Facebook global head of technology to speak at WVU conference

Posted: Updated:
  • EducationMore>>

  • 29 WV schools make US News rankings

    29 WV schools make US News rankings

    Wednesday, April 23 2014 5:38 PM EDT2014-04-23 21:38:11 GMT
    The annual rankings of the best high schools in America from U.S. News World Report included 29 schools in West Virginia this year.
    The annual rankings of the best high schools in America from U.S. News World Report included 29 schools in West Virginia this year.
  • WVU Distinguished Speaker Series adds guest

    WVU Distinguished Speaker Series adds guest

    Sunday, April 20 2014 11:00 AM EDT2014-04-20 15:00:12 GMT
    The Distinguished Speaker Series at West Virginia University's College of Business & Economics has landed a fourth, unanticipated guest — Joao Vale de Almeida.
    The Distinguished Speaker Series at West Virginia University's College of Business & Economics has landed a fourth, unanticipated guest — Joao Vale de Almeida.
  • University of Charleston students take time to give back

    University of Charleston students take time to give back

    Sunday, April 20 2014 8:00 AM EDT2014-04-20 12:00:16 GMT
    At the University of Charleston, Enactus team members Sa Le, Adam DeBriae, Marc Jn-louis, Jordan Wallace and Rhys Batt do much more than merely keep up with their course loads.
    At the University of Charleston, Enactus team members Sa Le, Adam DeBriae, Marc Jn-louis, Jordan Wallace and Rhys Batt do much more than merely keep up with their course loads.

Facebook's global head of technology will speak to attendees of the WVU Integrated Marketing Communication graduate program's INTEGRATE 2013 conference today from 7:30-9 p.m., the university announced.

Jane Schachtel, who is a 1988 school of journalism alumna, will discuss trends in the global marketing industry, explaining how professionals can use technology marketing to promote their brand.

According to the university's news release, Schachtel joined Facebook after working as a director of social media for Bing and MSN. She additionally started her own consulting firm where she helped start-up and enterprise clients with product positioning, corporate branding, digital marketing and social media strategies, the release continued.

"We're excited to bring in a high-level executive engaged with such a prominent online brand to meet with our students, faculty and conference attendees," Chad Mezera, director of online programs for the school of journalism said in the news release. "Jane's keynote address will be an incredible opportunity to hear from a technology and digital marketing pioneer."