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SOURCE Phusion Projects, LLC
Halloween-Themed Activities and Social Media Initiatives Kick Off Company's Lokoween Efforts
CHICAGO, Sept. 26, 2013 /PRNewswire/ -- Phusion Projects, the makers of Four Loko, announced today the continuation of its highly successful "Lokoween" marketing initiative including the introduction of the "Lokoween Scary Movie Trailer" on its Four Loko Facebook page, allowing fans to star in their very own scary movie trailer.
The process for Four Loko Facebook fans is straightforward – visit the Four Loko Facebook page (participants must be over 21), click on the "Lokoween Scary Movie Trailer" tab and follow the directions to upload a few photographs. From there, the social media wizards at Four Loko will do the rest, transforming consumer's pictures into a full blown movie trailer they can then share with family and friends.
"We've had great success the past few years with our zombie and clown applications on Facebook," said Brian Willette, creative director for Phusion Projects. "In this case, our creative team wanted to take our Lokoween program a step further and do something exciting for our loyal Facebook fans. They love the Halloween holiday and we felt this was a great way to offer them the ability to celebrate it in style."
In addition to the movie trailer program, Phusion has a number of other themed activities in the works for its "Lokoween" program during the month of October. Four Loko will be a sponsor for the Mountain Oasis Electronic Music Summit on October 25-27 in Asheville, NC featuring Nine Inch Nails, Bassnectar and Pretty Lights as headliners. At the festival, local Asheville artist Adam Strange has developed a unique photo booth backdrop for the #Lokoween costume contest to be held at multiple festival venues.
"Mountain Oasis is the perfect venue for our fans to participate in the costume contest," said Kristina Kiernan, director of brand marketing. "Along with our various in-store Lokoween displays, the festival and our movie trailer, we are making the most out of the Halloween holiday, which has become one of the premier adult holidays in the U.S."
Fans who can't make it out to North Carolina for the fest, can visit the Four Loko #Lokozone for the opportunity to win home party kits. For more information on "Lokoween" initiatives as they emerge, please visit the Four Loko Facebook page: https://www.facebook.com/fourloko.
About Phusion Projects
Phusion Projects, LLC is a Chicago-based, multi-brand alcoholic beverage company that sells its products – including Four Loko, Poco Loko, Earthquake, Moskato Life and Island Squeeze – in the U.S., Canada and portions of Latin America. From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com.
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