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Putting down phones to raise money

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Members of the WVU Tech women's soccer team recently participated in a digital campaign from the United Nations Children's Fund to raise money and provide clean water to children throughout the world.

The campaign tracked the minutes a user would intentionally leave his or her phone untouched. A timer would count the minutes while providing statistics about Tap Project users or social media post numbers from throughout the world. And for every 10 minutes a user left his phone alone, the project's national sponsor, Giorgio Armani, donated enough to cover a day of clean water.

"It started as something the team would participate in during practice," said WVU Tech Assistant Coach Stephanie Kot. "The girls would line their phones up and let the website run.

"After that, they took it upon themselves to participate outside of practice, in study hall, during their free time and even late in the evening."

In one week, the 11 participating WVU Tech students logged enough minutes to cover 889 days of donations.

"For a while we, as a team, have looked for something positive, helpful and unique that we could all do, and I think this presented a great opportunity for us," said WVU Tech student Sierrah Soto.

According to UNICEF, the project logged more than 200 million minutes.