After chemical Spill, officials give $1.2 Million to WV tourism - Clarksburg, Morgantown: News, Sports, Weather

After chemical Spill, officials give $1.2 Million to WV tourism

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There's a new push to help West Virginia's tourism industry after the chemical spill that caused a major water crisis in January.

On Thursday, the state announced a $1.2 million cash contribution that will more than double the Division of Tourism's Spring advertising campaign budget.

With that kind of additional funding, experts believe that allows the Division of Tourism's advertising campaign to expand to new markets, run more frequently, and bring in more people and their money.

The Marketing Director for ACE Adventure Resort told 59News this is not only great news for our state, but also for her business.

"I'm really excited to hear that the state is infusing more dollars into tourism because it's such a viable component of this state's well being and it has the potential to grow. For ACE, we are all about whitewater rafting and showing people a great time while rafting, paintballs trips and zip lining. It will really help the whole economy," said Beth Gill.

Sharon Cruikshank, Director of the New River Gorge Convention and Visitor's Bureau gave us the lowdown on exactly how these additional campaign dollars should reel in vacationers.

"When the state made the announcement and Stonewall Group did a presentation on their campaign ideas, it was very exciting because they are looking at visual, social and print. It will be a very diverse campaign," Cruikshank said.

Cruikshank also told us she can't wait to see what unfolds next.

"This will be huge for tourism and for the state of West Virginia, it's a great step forward," she said.

Officials say in 2012, visitors spent about $5 billion right here in the Mountain State.

This year marks the 35th anniversary of Bridge Day. Last year, Bridge Day brought in more than 100,000 people and their money, from out of state.