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Creating A Beautiful Coffee Experience For Dads, Grads and Mom Too
NEW YORK, April 28, 2014 /PRNewswire/ -- Leveraging 80 years of coffee excellence and experience, illy launches its new Y5 espresso capsule coffee machine; its most compact machine for the coffee lover looking to transform an ordinary coffee experience into a beautiful one, making it a perfect gift for this season and beyond.
The Y5 - illy's Most Compact Espresso Machine
The Most Beautiful Coffee Experience
The Y5 utilizes the illy proprietary iperEspresso capsule system featuring a two-phase extraction process protected by five global patents. The iperEspresso capsule manages key details of the espresso making process including precisely calibrating temperature, pressure and extraction time to create a beautiful coffee experience with one touch simplicity. The smart design of the capsule ensures the coffee never comes in contact with the machine, for a pure espresso each time and easier maintenance.
One touch of the Y5 sets in motion a 30-second process where iperEspresso capsules becomes "hyperinfused" and emulsified (two phases) to deliver a velvety, aromatic, rich and balanced espresso, topped by a silky and remarkably long-lasting crema.
The iperEspresso capsules are available in different varieties delivering an authentic Italian coffee that is flawlessly consistent, smooth, balanced, and never bitter. Illy's legendary nine-bean Arabica blend available in medium, dark roast, and decaffeinated plus iperEspresso capsules for "long" espresso. Illy also offers its MONOARABICA™ iperEspresso single-origin Arabica coffees, which are found in the illy blend. Each illy MONOARABICA coffee has a flavor and aroma profile that encapsulates the distinctive origin including Brazil, Guatemala, Costa Rica, Columbia, Ethiopia, and India. iperEspresso capsules come 21 to a pack with a price of $18.00 and are available at select retailers and at www.illyusa.com.
Owners of the new Y5 can also take advantage of RENEW(SM), the illy iperEspresso Recycle Program. Illy has partnered with leading industry organizations to provide an innovative solution to recycle iperEspresso coffee capsules. By collecting used capsules and mailing them in to be recycled or dropping off at participating retailers, waste is diverted from landfills. Sustainability is core to illy's values and its investments, the company was recognized for the second consecutive year as a 2014 World's Most Ethical Company® by the Ethisphere Institute, an independent center of research promoting best practices in corporate ethics and governance.
About illy caffe North America, Inc
Rye Brook, NY-based illy caffe North America imports, distributes and markets illy products throughout the US, Canada and Mexico. With global headquarters in Trieste, Italy, illy is a leader in providing super-premium coffee known for its distinctly balanced and beautiful taste, produced to the industry's highest quality standards. Its full range of roasted coffee (whole bean, ground and capsules), espresso machines, artist-created cups and other accessories can be experienced at leading cafes, hotels, and restaurants, and purchased for the home at higher-end retailers and at www.illyusa.com. Through a global partnership with Coca Cola, illy also offers the illy issimo line of ready to drink coffees available worldwide.
illy has a rich heritage and passion for delivering beautiful experiences to coffee lovers through initiatives such as the illy Art Collection, and next year, at Milan's EXPO '15, where the company will be the exclusive coffee partner for the USA Pavilion.
In its quest for the highest quality beans in the world, illy pioneered the direct trade model for coffee over 25 years ago. The company directly purchases nearly 100 percent of its Arabica coffee directly from growers, who are educated by illy to produce coffee that meets the highest standards for quality and sustainability. Illy is regularly recognized for its industry leadership in sustainability, one of its long-held core values.
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