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Paula's Choice Partners with Pharmaca

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SOURCE Paula’s Choice

Global Brand Lands its First Ever Brick and Mortar Location

SEATTLE, May 8, 2014 /PRNewswire/ -- Paula's Choice, the global skin care brand that has built a sizable direct to consumer following via e-commerce and mobile at PaulasChoice.com, has officially landed its first brick and mortar retail space at Pharmaca Integrative Pharmacy. Customers can now purchase the Brand's efficacious product offering at two California Pharmaca locations in Oakland and Pacific Palisades. Paula's Choice skin care will also be available in the newest Pharmaca location in Denver, Colorado (opening May 2014), and will be rolling out to additional Pharmaca locations throughout 2014. Pharmaca's online shoppers have access to an even wider range of Paula's Choice products on pharmaca.com.

"This exciting partnership is another important step in our Brand's growth strategy and the expansion of our distribution to key retailers," says David Lonczak, CEO of Paula's Choice. "Our physical presence at Pharmaca raises the visibility of our Brand in key markets and, for the first-time, makes our products available to consumers in retail stores."

The Pharmaca assortment will include best-selling Paula's Choice collections RESIST, Skin Recovery, Skin Balancing, CLEAR and CLINICAL, ensuring an offering that addresses a wide range of skin care concerns and conditions.

"We are very impressed with the Paula's Choice product line and the success it has already seen in our stores," says Tiana Ukleja, Beauty Category Manager at Pharmaca Integrative Pharmacy. "We are excited to see continued success as we roll out the products in even more Pharmaca stores."

For the most up to date list of Pharmaca locations and other Paula's Choice authorized resellers, visit http://www.paulaschoice.com/who-we-are/authorized-resellers. Paula's Choice is also available online at PaulasChoice.com, Pharmaca.com, Beauty.com, SkinStore.com, Skindirect.com, b-glowing.com, and Dermstore.com.

About Paula's Choice
Paula's Choice was founded in 1995 by internationally renowned beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: www.paulaschoice.com. Like us on Facebook, "Paula's Choice, Inc." and follow us on Twitter, @PaulasChoice.

About Pharmaca
Pharmaca Integrative Pharmacy Inc., founded in June 2000 and based in Boulder, Colo., is the nation's first integrative pharmacy chain offering traditional prescription filling services alongside natural and complementary health solutions. The company now operates 25 pharmacies in California, Colorado, New Mexico, Oregon and Washington, and has a robust online presence at pharmaca.com. 

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