SLI Systems Announces Dynamic Product Banners - WBOY.com: Clarksburg, Morgantown: News, Sports, Weather

SLI Systems Announces Dynamic Product Banners

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE SLI Systems

Product automatically shows e-commerce visitors, arriving from landing pages from organic or paid search, relevant merchandise; reduces bounce rates; increases conversions 9 to 14 percent

SAN JOSE, Calif., June 17, 2014 /PRNewswire/ -- SLI Systems (SLI.NZ) today announced its Dynamic Product Banners, which automatically display merchandising banners on e-commerce product pages with items related to visitors' web search phrases. With Dynamic Product Banners, retailers' website visitors (arriving from organic search or paid ads) are shown products related to their original search intent. With this breakthrough capability, visitors are more prone to stay on the site and complete a purchase.

When shoppers find your product detail pages from organic search links or paid ads, Dynamic Product Banners automatically populate those pages with other products relevant to users' intent, increasing the likelihood they'll find what they want and make a purchase.

SLI e-commerce customers have reported early successes with Dynamic Product Banners, including conversion rate increases of 9 to 14 percent, lower bounce rates and higher revenue.

"Now, more than ever, the product page is becoming the entry into our site. Given the growing popularity of Product Listing Ads, customers are landing on product pages via short-tail terms," said Glenn Edelman, vice president of marketing at Wine Enthusiast. "SLI's Dynamic Product Banners allow us to show a full catalog of products on the detail page above the fold, allowing customers to see related products they may want to purchase."

Wine Enthusiast has experienced a 17 percent click-through rate (CTR) on Dynamic Product Banners.  When visitors interacted with the banners, the company has seen a 48 percent increase in revenue-per-click and a 14 percent increase in conversion rate.

"Product pages that rank high in various search engines sometimes show products that are discontinued or out of stock, causing visitors to bounce," said Blair Cassidy, vice president of product management for SLI Systems. "With Dynamic Product Banners, e-commerce sites have a powerful tool that significantly increases the likelihood that their visitors will stay and buy from their sites, moving them closer to conversion and boosting sales."

Key features within the new product, which can be quickly deployed, include:

  • Detailed Reporting to Prove ROI - SLI's Reporting Console provides marketers with access to reports that track the efficacy of Dynamic Product Banners, including detailed, near-real-time information on conversion rates, CTRs, impressions and clicks
  • Highly Customizable to Attract Buyers - Dynamic Product Banners can be easily customized with information, design, animation and effects, as well as third-party features, such as carousels and sliders, using standard HTML, CSS and JavaScript
  • Quick & Easy Implementation - implementing Dynamic Product Banners requires a simple addition of a few lines of JavaScript to product page templates

Dynamic Product Banners augments SLI's suite of learning e-commerce acceleration tools that help shoppers find the products they are most likely to buy. For e-commerce sites interested in learning more about Dynamic Product Banners, please visit www.sli-systems.com or email discovery@sli-systems.com.

Connect with SLI Systems:
Twitter – twitter.com/slisystems
Facebook – facebook.com/slisystems
LinkedIn – linkedin.com/company/sli-systems

About SLI Systems
SLI Systems (SLI.NZ) enables the world's leading e-commerce retailers to accelerate sales by connecting shoppers with the products they're most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI Systems is the most chosen cloud-based site search provider to Internet Retailer Top 1,000 retailers. The company's patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI Systems delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI Systems operates on five continents. For more information, visit sli-systems.com.

FOR MORE INFORMATION:


Nancy MacGregor Hill

Eileen Elam

RealTime Communications

SLI Systems

1-510-733-6228

1-408-459-6248

nancy@realtime-comm.com

media.relations@sli-systems.com

www.twitter.com/nmhill

www.twitter.com/slisystems

SLI Systems Logo.

Photo - http://photos.prnewswire.com/prnh/20140617/118767

Logo - http://photos.prnewswire.com/prnh/20121127/MM19509LOGO

©2012 PR Newswire. All Rights Reserved.