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Collective Appoints Jill Botway President and Chief Revenue Officer

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SOURCE Collective

Leading Multiscreen Advertising Company Brings in Industry Veteran to Head Global Sales, Marketing and Research

NEW YORK, June 17, 2014 /PRNewswire/ -- Collective, a programmatic, multiscreen advertising company connecting brand marketers to consumer audiences, announced today that Jill Botway has joined the company as President and Chief Revenue Officer. Ms. Botway will oversee Collective's global Sales, Marketing and Research teams.

"Jill is a proven revenue driver with deep industry knowledge. Her understanding of Collective's strategic vision will further enable the company to deliver measureable results to clients," said Collective CEO Joe Apprendi. "We're thrilled to have her on board."

Ms. Botway has over 20 years of advertising leadership and industry experience having held positions at OmnicomMediaGroup, OMD and Initiative Media. She comes to Collective from Specific Media where she was Executive Vice President responsible for leading the Global Sales and Marketing teams in the US and Europe.

Prior to Specific Media, she was President of US Strategic Business Units at OmnicomMediaGroup (OMG) where she managed six OMG companies. During her tenure with OMG, Ms. Botway helped build OMD into an award-winning agency, garnering recognition as media agency of the year and achieving a #1 worldwide ranking by RECMA. She began her media career with The Botway Group, the largest independent national TV buyer in the country, which was later acquired by IPG. She previously practiced corporate and advertising law as a partner in a Park Avenue law firm. Ms. Botway also serves on the board of Value Vision Media a multichannel retailer.

"I look forward to being a part of the Collective team and contributing to their continued success," said Ms. Botway. "Collective delivers impactful, data-driven solutions to marketers and agencies alike, and is uniquely positioned to add value and insight to their off- and online multiscreen marketing campaigns."

About Collective

Collective is a leading programmatic, multiscreen advertising company that connects brand marketers to consumer audiences with personalized ad experiences across screens and formats. Collective's unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. To learn more about Collective, visit

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