DirecTV drops WBOY despite extension offers

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Late Wednesday July 3, direct broadcast satellite service provider DIRECTV unilaterally dropped the network and local community programming for more than 120 Nexstar stations impacting consumers and viewers in 97 markets across the United States. That includes WBOY’s NBC and ABC stations.

DIRECTV ’s action comes after its refusal to accept an offer of an unconditional extension of the existing distribution agreement to August 2 to allow the stations’ owner, Nexstar Broadcasting Group, Inc. and DIRECTV/AT&T to reach a new agreement allowing the direct broadcast satellite service provider the right to continue to air the highly rated programming.

With its long-term record of delivering exemplary service to the local markets where it operates, Nexstar deeply regrets DIRECTV/AT&T’s rejection of the extension as it deprives viewers in the affected markets of broadcasts of leading network content from ABC and NBC, as well as local news and other programming produced specifically for these local communities. Viewers affected by the loss of service from DIRECTV have several alternatives to continue watching their favorite shows including local cable providers, DISH, over-the-air and certain subscription streaming television services.

The development is highly unusual for Nexstar, but far more common for DIRECTV/AT&T. Nexstar has established a long-term record of completing hundreds of agreements with cable, satellite and telecom companies for the carriage of its television stations and is proud that it has never in its 23-year history had a service interruption related to distribution agreements of the magnitude of the AT&T/DIRECTV interruption. In contrast, DIRECTV is routinely involved in disputes with content providers.  Following its 2015 acquisition by AT&T, it has dropped or threatened to black out network and local community programming from DISH Network, Viacom, SJL Broadcasting/Lilly Broadcasting, and others. Between May 30, 2019 and June 10, 2019 alone, viewers of at least 20 other non-Nexstar stations (owned by Deerfield Media, GoCom Media of Illinois, Howard Stirk Holdings, Mercury Broadcast Group, MPS Media, Nashville License Holdings, Roberts Media, Second Generation of Iowa and Waitt Broadcasting) lost access to network and local content as a result AT&T/DIRECTV’s refusal to accept fair market rates for the distribution of leading non-AT&T programming. 

Nexstar has been negotiating in good faith to establish a mutually agreeable contract with DIRECTV. Significantly, Nexstar has offered DIRECTV the same rates it offered to other large distribution partners it completed successful negotiations with this year. While Nexstar believed progress was being made in the negotiations, DIRECTV misled Nexstar, as it requested that viewers not be informed about the pending expiration as long as negotiations were continuing to be constructive. Yet, with minutes to go before the prior agreement was to expire, DIRECTV/AT&T did not accept Nexstar’s offer for an extension which would have allowed viewers in the affected markets to view their favorite network shows, special events, sports, local news and other programming on the Fourth of July and until such time as a new agreement can be reached. A little more than a year after putting DIRECTV together with Time Warner, AT&T appears intent on using its new market power to prioritize its own content at the expense of consumers, and insisting on unreasonable and extreme terms that are totally inconsistent with the market. In January, AT&T raised prices on DIRECTV and in April it put through a price increase for its streaming subscription service, DIRECTV NOW.

Nexstar remains eager to complete an agreement with DIRECTV consistent with those it has made with every other cable, satellite and telcom provider in order to end DIRECTV ’s action that is both unnecessary and punitive to its subscribers. In this regard, in the time leading up to the expiration of the agreement with DIRECTV/AT&T, Nexstar not only offered an extension until August 2, it also offered DIRECTV/AT&T its availability “over the next 30 days to meet with you in-person on the following dates: July 12, 13, 14, 15, 23, 26, 27, 28, 29, 30 as well as August 1 and 2” adding, “We are willing to dedicate as many of these dates as needed. Not knowing when you and your decision makers are available, to avoid any disruption in service to your customers and our viewers in 97 markets across the country, we propose an extension of the current agreement through Friday August 2nd.” This is the customary process when negotiations for distribution rights are not completed when the current agreement expires. The only conclusion that can be drawn from DIRECTV/AT&T’s refusal to accept Nexstar’s offer of an extension is that rather than working on behalf of their subscribers, AT&T-DIRECTV continues to raise prices while reducing channels and content offerings.

Nexstar is highly committed to consistently elevating the level of service provided to local communities in the markets it serves across the United States by making meaningful capital investments to expand local news, lifestyle, sports, weather and other programming and enhancing station infrastructure, production resources and technologies. Nexstar regrets that DIRECTV is willing to hold its paying subscribers hostage because it won’t agree to fair and reasonable terms for viewers’ favorite programming.

Consumers and viewers affected by DIRECTV/AT&T’s blackout can contact DIRECTV/AT&T directly at 208 South Akard Street, Dallas, TX 75202 and by phone at 855-937-9469 or 800-288-2020.

You can find the answers to more questions on the situation here.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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