Elkins-Randolph County Chamber of Commerce is working with several organizations throughout the region to host Discover the Possibilities with Chamber Networking meetings.
Mike Ruffing of Problem Solvers Consultants stopped by for the first lunch meeting to speak with organizations about the use of email marketing. Ruffing said rural areas can be more proactive via email alongside social media to reach a broader audience.
“Whenever you’re in a rural market where people have to travel, they generally make the purchase decision before they ever leave their house and, whether that is research on the internet or information that comes to them proactively—which is kind of the point of the training—helps them make that decision. When they travel in they already know what they need, and they can get the relevant information to make that purchase decision,” said Ruffing.
The meetings are designed to expand area professional’s network of business contacts and learn effective strategies for marketing.
For more information, visit Elkins-Randolph County Chamber of Commerce online.